Ready to make the most of your farm?

Designing your farm’s crop offerings shouldn’t be guesswork — and too often, the crop list or “menu” gets bloated, inefficient, or misaligned with what your customers actually want. Our Crop Menu Engineering Tool helps you:

• Streamline your crop offerings for maximum efficiency
• Identify which crops to feature across your sales channels
• Make data-driven decisions to boost both profitability and customer satisfaction
• Understand which items are driving your success — and which need a rethink

Based on proven menu engineering principles from the restaurant world, this tool classifies your products into four categories: Stars, Plowhorses, Puzzles, and Dogs. You'll gain instant clarity on what to keep, what to push, and what to cut.

Fill out the spreadsheet and transform your crop strategy from scattered to strategic.